Technology & Gadgets

Twitter Buys Scroll and Its Ad-Free News App With Aim to Bolster Upcoming Subscription Service


On Tuesday, Twitter said it was buying Scroll and its ad-free news app to promote the upcoming subscription service and channel money to journalism in the process.

On many messaging platforms from the global one it has not been revealed how much it pays to scroll, which has a puzzle app.

“Scroll will be a meaningful addition to our subscriptions work as we build and shape the future subscription service on Twitter,” said Mike Park, Twitter’s product manager. A blog post.

US-based Scroll confirmed the acquisition, apologizing to users that it would go into private beta mode as it is integrated into the Twitter subscription play later this year.

“Scroll is at the center of a combination of publishers and platforms that create a new user experience model that continually funds journalism,” chief executive Tony Hale said in a blog post.

“At its core is a simple membership that funds people with the sites they choose, without having to deal with the ads and trackers they choose.”

According to Scroll, subscribers can visit an array of websites for news stories such as “Atlantic, The Verge and USA Today,” with no ads, no dodge trackers and no gumbocks from Clubbet.

News publishers get attention and money in the process.

“As a Twitter subscriber, Picture is getting access to premium features where you can easily read articles from your favorite news outlets, or make articles a part of your subscription to publishers and authors,” Park said. .

The bird is struggling to find ways to make money from its service without interrupting the real-time flow of posts that define that characteristic.

Last week Twitter noted expected earnings and weak user growth.

The headline figure for “average financial daily active users” was lower than expected at 199 million, a 20 percent increase over a year earlier.

Even if the party has become an important platform for policy discussions, celebrities, journalists and political leaders have struggled to move beyond its main audience.

“People are turning to Twitter to see and talk about what’s happening, and by making it easier to engage and participate in conversations, we’re helping them find their interests more quickly,” Chief Executive Jack Dorsey said during the earnings call.

Despite trying to become a platform for political discourse, Pakshi has faced challenges in fighting misinformation and offensive content.


Is Mi 11X the best phone under Rs 35,000? We discussed this on the Orbital, Gadgets 360 podcast. Later (starting at 23:50), we jumped on the Marvel series The Falcon and Winter Soldier. Orbital is available for Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you find your podcast.



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